The Story Behind
Maximum Performance

Calcium is excreted from the body through sweat during periods of physical exercise. Calcium is pulled from the blood stream as needed by the body and must be replenished through diet. When there is not enough calcium in the diet, the body pulls calcium from the bones, teeth, joints, and connective tissue. The body must replace about 20% of its total body calcium each year. If there is not an intake of the proper forms of calcium, the bones can degenerate and, in severe cases, leave them like a web. This possible deficiency can affect all of us – horses, dogs and humans alike.
Research has proven that our soil is very deficient in Calcium and other minerals. So, how can we be sure that we are getting all the calcium and nutrients that we need to stay healthy and active for ourselves, our dogs and our horses? Maximum Performance provides high Calcium content and the right balance of all the other minerals needed in the purest forms available in a special formula to provide a 90% absorption rate.
You will be amazed with the Quick Results.
About Us – Why Use Minerals for Overall Horse and Dog Health
This all natural calcium plus formula originated with Howard Roberts with the inspiration and guidance of his friend, veterinarian Dr. Joel Wallach, two-time Nobel Peace prize winner for his studies as a mineral specialist. Over the years while working with the best vets, Howard developed an acute ability to recognize the health issues and clarify solutions for the horses he examined to return to a happy, productive life. Howard began working with another vet on the formula for Maximum Performance Horse Mineral Supplement. This vet explained that the minerals were depleted from the soil, and needed to be replaced for a horse to maintain optimum performance, muscle mass, fertility, bone mass, and maximum health.. Howard then worked with David Williams, a nutritionist, to perfect the formula which included a digestive enzyme, biotin, organic selenium, bioavailable calcium, and more. This formula has proven to be very successful and important as the mineral content in all food has diminished quickly for horses, dogs and humans.
These calcium and mineral horse and dog supplements have produced World Record setting race horses, new track records, and a horse of the year. It has produced a 98% conception rate, reduced OCD’s and has helped old horses in their teens to come back and win in competitions. It has made old horses young, old dogs young and just imagine what the human version could do for you!
Howard has been on the formula for years and is now an active 77 year old who still rides horses and travels coast to coast. Why not take you, your horse and your dog to the MAX?






